Articles

May 2024

What is Trend Roadmap, and what is its role?

What is Trend Roadmap, and what is its role?

Trend roadmaps are tools used in the fashion industry to predict and analyze changes and future directions in design and style. These maps extensively interpret and predict different seasons' trends, colors, patterns, materials, and design forms. In various models, trend roadmaps may be presented graphically or descriptively. Still, their goal is always the same: to guide designers, manufacturers, and marketers in creating successful products and strategies in the future. In trend roadmaps, the following are usually examined: 1. Trends and...

Which Generation Do You Belong To?

Generations are groups born within a specific period who share common characteristics and experiences related to culture, technology, economy, and other aspects of social life. Generations have been divided into six groups from the new century to the present day. In sociological and marketing analyses, especially in design, generations are a valuable tool to understand audiences' behaviors, preferences, and needs. Below is a brief explanation of each of these generations: 1. Silent Generation: generation describes those born before 1946. Their...